Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum is silvery-white in appearance, lustrous and does not oxidize at any temperature. Platinum's tarnish-resistant characteristics make it well suited for making fine jewelry.

Platinum's purity endows it with a brilliant white luster. This helps to reflect the true radiance of diamonds. Because platinum is 95% pure, (18 karat gold is 75% pure) a platinum engagement ring, or any platinum jewelry, won't fade or tarnish.

The purity of platinum makes it easy to care for, is hypoallergenic and; ideal for those with sensitive skin.

Platinum - Far Beyond The Usual

Platinum is rare, the coveted treasure of discerning individuals. There is very little platinum on this earth and it is found in very few places around the world. This exquisite metal is 30 times rarer than gold. Platinum's rarity makes it exclusive and distinctive - a celebration of your individuality.

Platinum has another remarkable quality - pliability. Platinum is so pliable, that just one gram of the metal can be drawn to produce a fine wire over one mile long. This quality enables us to create some amazingly versatile platinum rings and custom jewelry, which could not be fashioned from other precious metals.

Platinum and Diamonds

Platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewelry metals and securely protects your diamonds. Platinum's brilliant white luster reflects the true radiance of your diamonds. Platinum does not wear away and holds precious stones and diamonds more firmly than any other of the precious metals.

Purchase Platinum Confidently

Always go to a reputable jeweler for your platinum purchases. The more you know about platinum jewelry the better prepared you will be. When choosing an engagement ring, you'll be faced with decisions about the shape of the diamond, and the setting style of your ring.

The diamond accounts for an overwhelming majority of the price of the ring, so choosing platinum will keep it secure while enhancing its beauty. Any engagement ring setting you see that you like can be duplicated in platinum. You won't want to compromise when it comes to the pure, rare and eternal nature of the setting that is holding your diamond.

The Engagement Ring Illustrated

The Ring's Setting holds the diamond(s) or gemstone(s). A strong precious metal is imperative in firmly securing your diamond.

The Shank of the Ring will endure the most wear over time since it's in constant contact with the fingers and everything that the hand touches.

Your Diamonds will account for most of the overall cost of the ring.

Various Settings For A Ring's Stones

Each ring setting is different and reflects your unique individuality. Many of our rings are designed with two or more different settings. Knowing the selections in ring settings will help you determine which setting suits your personal style, tastes and life style.

Prong Setting
This setting is the most common and usually has 4 or 6 prongs that hold the center diamond. Allows the diamond to be seen from all angles for maximum distribution of light. (Copyrighted Original Design "The Millennium Solitaire") Solitaire Platinum Diamond Engagement Ring - Millennium Style - 4 Prong

Channel Setting
Stones sit between two parallels of metal. Visible, but not prominent. Allows the metal and diamonds to each have their own distinction. Modern Platinum Diamond Engagement Ring - Baguettes - Channel Set

Bar Setting
Features a metal bar that separates each stone or diamond but leaves the sides open to bring in light. Lady's Antique Platinum Diamond Engagement Ring - Sapphires - Baguettes - Bar Setting

Bezel Setting
A classic setting that draws attention to the diamond by framing it in precious metal. Lady's Platinum Diamond Engagement Ring - Side Bezel with Round Diamonds

Pavé Setting
Sophisticated and Subtle. Tiny metal beads hold each diamond in its own discreet setting. Lady's Platinum Diamond Engagement Ring - Knife Edge - Pave

Tension Setting
This setting grips the stone with 65-95 pounds of pressure, creating the illusion that the stone is hovering in space. Diamond Tension Set Engagement Ring in Platinum

These are the six most popular ring settings for your diamonds and gemstones, but we have a wide range of design options open for you. Check out our large selection or have us design your diamond engagement ring with the finest loose diamonds. For more info call us at 800-440-ELSA.